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Web Design

WP-Types for Houston Web Design and Houston SEO with WordPress
Create POWERFUL WordPress websites using WP-Types (Custom Post Types) without having to know any (much) programming!

WP-Types, a GREAT plugin for designing powerful WordPress websites without having to be a programmer!

Are you a web designer or maybe even a great programmer and need to create something more than just the standard WordPress website but don’t have the experience or maybe just the time (hell, maybe you just don’t feel like it) to do a bunch of custom code)? I am HAPPY to blog about this GREAT plugin for WordPress that allows you to build web applications, portals, social networks, and pretty much anything else you can imagine using WordPress and some intelligent form builders straight from WordPress. Did I mention that you need nothing more than WordPress and, obviously, the Web browser in which you are administering your site.

WP-TYPES is now my most favorite of new tools, aside from possibly Gravity Forms, Yoast SEO, and Visual Composer.

Basically, you first create a “Custom Post Type” using “Types”. Today, I worked on a project that a friend, my cousin and business partner, and myself are working on together. It’s a portal for the Houston hip-hop scene that will allow artists to network and market their music. I’ll wait until it’s done to share the website with you. It’s pretty great and is getting built VERY quickly!

SO, you would create a Post Type for “Albums” which would be where users submit their music in a couple of SEO-optimized ways. Include the data you’re collecting on the album and artist as well as the actual MP3 files and videos related to that artist and album and this is the database core of the operation. This is done with “Custom Fields” within the “Types”.

Next, you know that you will need a form to get the information in from both your users that are submitting their work and other information as well as the WordPress admin that moderates and likely does some back-end work through the WordPress website admin area. You do this through the “CRED” form creator. This is VERY easy to do and uses some smart-tags as well as even a relatively intuitive and intelligent “Form Creator Wizard”. I ended up not using it for this particular website because I’m an experienced Software Engineer and I wanted to have more control over how I presented the data on the front-end of the website. This is accomplished using some simple HTML as well as your newly created Custom Fields and WordPress short-codes.

Next, I tested what I had built by adding some dummy web data that a standard user would submit and created some very simple “Views”. The wizard was helpful here to establish the loops I was going to have to do through some of the information pieces and it did generate a pretty nice tabular layout for the way I had already intended on presenting my information.

Finally, I did some things with the WP-Types “Content Templates” to create the single-posts that are the results of the framework I’d put together so far and set some access restrictions on certain pieces of the site to entice users to sign up more in order to get access to the digital downloads we’re doing. The documentation is AMAZING. Wow. They give GREAT documentation on the usage but also go into GREAT detail as far as even code samples and things to get you started. I didn’t really do any reading and their step-by-step guide was really enough to walk-through using my own requirements to learn what the website was telling me to do.

I still have yet to use the entire suite and I am far from done with the web design as I see some really cool ways that I intend on using the API for to do some more detailed things with lower-level PHP custom code but I’m really very close to being able to do what I’ve wanted to do without really touching any code at all! At under $200.00, this has been WELL worth the investment!

IOM Partners of Houston, TX specializes in Houston Web Design & Houston SEO but has clients nationwide that count on us to stay on the cutting-edge of things like this and it’s nice to be able to cut down on development costs when necessary.

I’m excited to see what happens when I get deeper into this with BuddyPress, as well!

Visit us online at http://iomhouston.com/ and learn more about our Houston Web Design and Houston SEO services for any projects you might, yourself, have in mind!

Colin Valencia
1121 Delano Street
Houston, TX 77003

cvalencia@iompartners.com
(713) 858-7365
http://iompartners.com/

Google Penguin 3.0 Houston Web Design Houston SEO
Website losing traffic or disappear from the web? Did Google Penguin get you?

Here’s a quick-start guide to getting yourself out of trouble with Google.

IOM Partners of Houston, TX specializes and lives off of Houston Web Design and Houston SEO. If you do a lot of business online like we do, you might have recently felt what I can only relate possibly to the feeling of loss of life. It was Google’s New Penguin 3.0 Algorithm release. It’s actually still rolling out so a lot of people are experiencing off-the-wall catastrophic losses, even losing entire businesses in very bad ways. The SEO game is a very fickle game to begin with. As I, myself, make a full-time living for myself doing this, it’s inexplicably crazy.

Who was affected by Penguin 3.0?

Penguin 3.0 was released October 17, 2014. This was the first Google Penguin update in over a year and, with this release, webmasters everywhere were looking both at the benefits to their site that they would see as they had cleaned up their act online as well as the detriment their behavior could have caused over the last year or so.

  • Link profiles were cleaned up.
  • People got VERY familiar with the Google Disavow tool.
  • People stopped building spammy links and started paying more attention to overall quality.
  • People waited and watched.

It’s estimated that about 3.7% of English-speaking websites were hit and it is known that this Penguin algorithm is still rolling out across the world and will continue to do so for the next few weeks.

What makes it even harder for webmasters to measure the impact of this algorithm update is that Google actually released two other algorithm updates including another Panda release as well as one called “Pirate”, focused on Software & Media Piracy.

How do I know if I was hit with a penalty?

  • Do you generally track keywords you compete for or are you just a light web-business person? If you noticed huge losses in traffic in the form of new leads or you track your targeted keywords avidly, you likely noticed a huge loss in traffic. This is a light/algorithmic penalty.
  • If you login to your Google Webmaster Tools account, there could be a notice from Google, themselves, telling you “Hey, we’re taking you off the web until you stop screwing around”.

What did I do wrong to where I got hit with this algorithmic update?

SEO has been a goldmine and a tombstone for many people, that’s for certain. Blackhat SEO is running rampant as is the mainstream-version of what we used to call “hacking”. I’ve seen sites take a year to rank for minimal terms. I’ve seen impossible results achieved in less than a month. Different books. Different tricks. Therein lies the core of where you went wrong, doing these tricks.

  • Did you buy a lot of links from someone?
  • Did you do countless likes and Social Network shares?
  • Did you write cheap content or just do none at all and rely on “Fiverr Gigs” to get SEO results?
  • There are many other things you could have done wrong that worked REALLY well before.
  • The core of the SEO hellhole, now, is that too many people “tried to do SEO”. Trying to alter the impression as to the value of your website in ANY form or fashion is considered bad-juju by Google.
  • Google WANTS you to not do well and get wise to SEO. Otherwise, why would anyone pay for their ads?

How do I fix my website after being penalized by Google?

So you got caught. No big deal. Your biggest enemy will be the time that it takes for you to come back to the world of being visible on the Web. That’s because you first need to clean up your act and then wait until Google feels like dealing with you again.

  • Don’t buy bulk links and try to bully the internet. The Engineers behind the internet are the smart ones that got mad when the idiot jocks cheated off of them in high-school and college and got by without any sort of real effort. They’re not paying bullies back by making the Web better for people that actually try to contribute to it. CREATE CONTENT THAT PEOPLE REALLY WANT TO KNOW ABOUT.
  • The web is more and more getting to be about authoritative publishing, meaning that true authorities that contribute to a field or art and really educate others on it are the ones that are quickly gaining in their niches.
  • Write good, long, and educational content. Starting an online pharmacy site? That’s great! You are not the first. That doesn’t mean that you can’t still be the best. Are you trying to get people to your penis-enlarger pill directly or are you offering them some authoritative information on aspects of erectile dysfunction, leading them to other authoritative and useful sources of information for the subject and creating a stronger “Web” of interconnected resources? There’s a HUGE difference. YES, YOUR CONTENT HAS TO BE UNIQUE AND IT NEEDS TO BE IMPORTANT AND UNIQUELY USEFUL. I equate this to people lying on their employment applications and resumes when they’re asked about their professional experience. The web knows when you’re BS’ing and it doesn’t like it.
  • If you’re really going to play the game, connect with other authors. You don’t need 1,000 crappy links. You need 4-5 per month that are really strong. Of course, there are ethical and effective ways of meeting new people that have this type of credibility. Nothing wrong with that. You just really do need to get people to “Like” you.
  • Look into removing bad links from irrelevant sites. To do so, you will need to get a list of the bad links using a service like Ahrefs.com or MajesticSEO.com, contacting the webmasters to see if they will remove the bad link, and then using Google’s “Disavow Tool” to get them to consider removing these links for you. This should be your last result as you have to prove you did some leg-work, first, to get Google to take this manual action.
  • Really the key is JUST START DOING THINGS THE RIGHT WAY FROM NOW ON.
  • Good things take time. Don’t put all of your eggs in one basket. Diversify the way you market yourself.
  • Build your brand. From hereon, the Web is putting importance on branding, for sure.

I’m not saying don’t do any of your old tricks but if it sounds too good to be true, it probably is. Automated SEO software is garbage. You need good writing and interest or at least the implication of interest and expertise on the subject.

If you don’t have the time or interest to do your own writing (completely understandable), hire professional writers to help you. There is such a thing as ethical link-building and ethical SEO.

IOM Partners of Houston, TX specializes in Organic White-Hat SEO and Web Design. If you have any questions, don’t hesitate to reach out to us so that we can look and see how we can help you!

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