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Houston Online Marketing & Advertising

Houston Online Marketing & Advertising Services

Does the thought of Houston online marketing overwhelm you? Have you tried to do online marketing yourself and aren’t pleased with the results of your efforts?

Whether you’re new to Houston online marketing or you just don’t have time to carry out a Houston marketing campaign as you’d like, IOM Partners can help!

We are the top Houston online marketing firm, priding ourselves on our innovative and flexible marketing campaigns that are designed to meet our clients’ ever-changing needs and business goals.

Getting Started with Houston Online Marketing

Figuring out where to start your Houston online marketing is the hard part, but with IOM Partners by your side, you won’t have to. We’ll do it for you! After we get to know you and your business, we’ll review your current marketing efforts and gauge how they’re doing. We can tweak areas that are working fairly well or completely overhaul techniques that have failed you.

Your job is running your business. Our job is getting your business noticed with Houston marketing.

Types of Online Marketing

Many business owners want to know “What IS Online Marketing?” In short, it’s a combination of paid and unpaid advertising techniques applied to the internet. Some examples of the type of Houston online marketing you can expect from IOM Partners are:

  1. Search Engine Optimization (SEO)
  2. Press Releases
  3. Social Media Marketing
  4. Houston PPC (Pay Per Click) SEO (SEM)
  5. Email Marketing
  6. Remarketing
  7. YouTube and video advertisements
  8. Mobile Marketing including ads and apps
  9. Articles, Blogs and Content Marketing
  10. Discussion Forums

Not all of our clients need every single type of Houston online marketing technique, and we will never recommend solutions without first carefully assessing your objectives and needs.

The IOM Partners Approach to Houston Marketing

At IOM Partners, we use a consumer-centric approach to Houston online marketing. That means we cater our marketing efforts to the needs of your customers, not search engines. Before we recommend a course of action, we’ll consult closely with you to understand your business and your customers. You’ll be our partner throughout the process, guiding us as we adjust the strategy to meet your specific customer needs.

We know that search engines are a critical piece of the Houston online marketing puzzle, which is why all of our marketing solutions are search engine optimized to boost visibility and attract customers. Even so, we won’t rely solely on text to market your business. So much of our online experience is visual that we believe what a customer sees is just as important as what he or she hears or reads. Think about this: YouTube reaches more US adults ages 18-34 than any cable network and has more than 1 billion active users each month. The need for visual online marketing is greater than ever.

Through it all we can track your website visitors, click-throughs, “Friends” and “Likes”, Tweets and re-tweets, search engine rankings and video views so you always know just how well your Houston online marketing efforts are doing.

We are Ready to Launch Your Houston Marketing Campaign

With experienced marketing professionals, expert writers and top-notch graphic designers on-staff we are ready to help you with your Houston online marketing campaign. If you’re ready to kick your Houston online marketing up a notch, contact IOM Partners today!

Houston Online Advertising Services

Online advertising is on the rise, hitting $31.6 billion in the U.S. alone in 2012! If your online marketing plan leaves something to be desired, Houston online advertising agency, IOM Partners can help. We have years of experience developing corporate brands and promoting those brands online.

Think about how users find information these days. They “Google it,” which means they’re not only looking for products and services online, they’re looking for ways to connect with those providers online as well. Short of securing the #1 spot in the SERPs through an organic SEO strategy, the best way to help your customers find you is to have an ad show up on their search page.

Houston Online Advertising Options

There are many different ways to promote your business online. They range from simple and free to complex and costly. At IOM Partners we will work with you to develop a comprehensive Houston advertising strategy that meets your needs and fits your budget.

  • Houston PPC (Pay Per Click) SEO. Search engine marketing is paid strategies that consist of things like Google AdWords or Bing Ads, which allow you to run specific ads based on users’ keyword searches. It’s one of the most cost-efficient and effective Houston online advertising options available: 64% of searchers click on Google ads when they are ready to make a purchase!
  • Social Media Advertising. Facebook Ads is another successful Houston social media advertising technique. You can set up your Facebook account for free and like AdWords, pay only when the ads are clicked on. Several customization options are available, allowing you to create truly targeted ads. Twitter and LinkedIn both offer advertising options as do some business or industry specific social networks.
  • Reddit or Yelp Ads are a great option for local businesses that want to gain more exposure with their Houston advertising campaign.
  • Retargeting. This isn’t a tool so much as a strategy. These ads specifically target site visitors who left without completing a transaction. Research has shown prospecting can be improved by as much as 147% when retargeting is included as part of the strategy.

These are just a few examples of how our Houston ad agency can help you develop a strong Houston online advertising campaign. Your specific Houston advertising campaign will depend on your goals and the habits of your target market.

IOM Partners is the Leading Houston Online Advertising Agency

If you’re new to online advertising we can start small, see what works and build on your successes. If you’re already embroiled in an online advertising campaign and not sure where to go next, we can take a look at your current efforts, see what’s working and what’s not and make adjustments as needed. Like any other advertising campaign, some things work well for some businesses and not so well for others. It all depends on the business and the customers.

It’s for this exact reason that we do not offer cookie-cutter solutions at IOM Partners. Your Houston advertising campaign will be as unique as you are, with Targeted ad placement, Expertly written, SEO copywriting, and Professional graphic design.

Are You Ready to Improve Your Houston Online Advertising and Houston Social Media Advertising?

If you’re struggling with a failing Houston online advertising campaign or want to learn more about Houston social media advertising, contact us today to discuss our services and how we can help your business gain visibility online! IOM Partners is the Houston ad agency you’ve been looking for!

 

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