PPC (Pay Per Click) Advertising and Organic SEO
If you’re trying to increase your business online, you might be thinking of spending a little more time and money on your online marketing, especially either with Google Ads or doing traditional SEO. From experience, this is a very tricky game and you have to be precise because the wrong thing can cause you a lot of pain in the form of loss of money and time as well as the possibility of trying the wrong “tricks” and being penalized by Google.
PPC (Pay Per Click Advertising)
I love Google so I hope Google doesn’t get mad at us for saying this but Pay Per Click advertising just cost us about $1,000.00 in a recent test-run and yielded no results. I think we got a total of about 10 clicks and half of those very poor results, including people soliciting us. Basically we paid for people to try to sell us things and a guy from Nigeria that had about $200.00 to spend on a website and wanted to keep us on the phone for about 15 minutes.
If you’re reading this, you either knew about us and are just keeping up with us so you came back to our site, found us on Google (hopefully), or possibly ran across us or one of our Social Network posts or Press Releases somewhere. I preach Organic white-hat SEO. Tricks don’t work and people (and Search Engines) get offended when you try “SEO tricks”.
The premise is simple – build quality and unique content and then run a good business online. That means if you are a real authority on a subject, do a little writing, do some blogs, make sure your website has solid copywriting, and put yourself out there in places that are relevant and credible. It’s not a hard formula. PPC ads launch almost immediately so most of us see that as a positive, versus waiting months to get ranked by doing things the right way.
I have a bit of advice for you, either way:
THE INTERNET WAS BUILT BY NERDS LIKE US THAT WORK HARD AND HATE PEOPLE THAT DON’T REALLY WANT TO PUT IN THE WORK TO HAVE SOMETHING GOOD SO IF YOU ARE NOT GOOD AT IT, THE REAL INTERNET IS GETTING SMART ENOUGH TO WEED YOU OUT AND YOU WILL BE WEEDED OUT.
Spend a little bit of time. Do it right. Then you won’t be held hostage for Ad Money every month that is extremely costly and yields you no business. It’s amazing the level of credibility you will get, leading to conversions (money) when you do things the right way and you get some respect online.
Thank you for supporting us! This is just a quick note on my personal perspective between PPC and Organic SEO and isn’t meant to be a formal book. Critique away! IOM Partners is located in Houston, TX and specializes in Houston Web Design and Houston SEO but also works with clients from around the rest of the country! Visit us online at http://iomhouston.com/, call us at (832) 215-9253, or visit us at 1121 Delano, Houston, TX 77063. Thank you so much for the support!