Houston Logo Design, Corporate Identity (ID), and Branding Services
When it comes to marketing, consistency is key. If your corporate brand, identity and logo aren’t in sync with one other you could be losing customers and damaging your image. Houston branding, Houston corporate identity and Houston logo design from IOM Partners can help you get these three important pieces of your marketing strategy working together to leave a lasting impression with customers.
The Difference Between Your Brand, Your Identity and Your Logo
Brand. Identity. Logo. What are they and how do they factor into your business marketing strategy?
- Brand: “The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”
- Identity: “The overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.”
- Logo: “A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”
Each of these three components has an impact on how your business is viewed and recognized by the world at large.
Houston Branding Services
Your brand is your corporate image; the face you present to the rest of the world. It can, and should, create an emotional connection with your customers. It is the first impression customers will have of your company.
When designing a brand at IOM Partners we work very closely with you to understand the business and your brand concerns. After all, your brand represents everything you are and everything you stand for.
We can help you:
- Design a new brand
- Bolster a lagging brand
- Fix a failing brand
IOM Partners’ professional Houston branding services will create a memorable brand for your business that conveys the image you want to project. 33% of companies are planning to increase their investment in branding in 2013. Is your company one of them?
Houston Corporate Identity
A company’s identity plays a supporting role to the brand. The identity is based on visuals used within the company, such as stationery, brochures and newsletters. It often involves the use of a consistent color, font or layout that aligns with the company’s brand. Guidelines are then created to ensure these features are used with consistency across the organization.
Our Houston corporate identity services have been used in many different ways throughout organizations.
Some of the visuals your Houston corporate identity should encompass include:
- Signs, both inside and outside the building
- Marketing materials such as brochures, newsletters, books, flyers, websites, social media, etc.
- Stationery including letterhead, business cards, envelopes, etc.
- Products and Packaging
- Apparel – either employee apparel or company apparel for sale to consumers
- Other forms of communication such as audio or video. This is where jingles and slogans become part of the identity and brand
- Anything visual that represents the business
Houston Logo Design
The logo is the smallest component of the Brand – Identity – Logo threesome, but it may just be the most important. The logo represents your business, your brand and your identity all rolled up into one little avatar, image or symbol. It aids in identifying your business or brand. The logo’s job is to identify the business with one glance. You’ll likely incorporate your logo into your corporate identity and use it to promote your brand.
It’s not uncommon for companies to change their logos as time goes by. Apple, Google and Microsoft have all adapted, adjusted or flat out changed their logos at some point in time.
IOM Partners’ Houston logo design services are suitable for companies that want to tweak their logo design or those who need a brand new logo. We can help you come up with ideas for your new logo or run with the ideas you already have. No matter which Houston logo design services you need, they all begin by learning as much as possible about your business, your brand and your marketing objectives.
All of our Houston logo design is done by professional graphic designers. We do not use templates or pre-fab designs in our creations. This gives us 100% control over the process to create the perfect Houston logo design for you.
Are You Ready to Learn More About Houston Branding, Houston Corporate Identity and Houston Logo Design?
If your brand needs refreshing, your corporate identity needs consistency or you’re in need of a new logo, contact IOM Partners. Our Houston branding, Houston corporate identity and Houston logo design services are available as stand-alone services or can be combined in any way you need.
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