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Houston SEO and Web Design: How Web Design Affects Your SEO Rankings

Having a properly designed and correctly laid out website is one of the basics of improving your Houston SEO rankings. Google and other search engines scan pages for a multitude of things including readability and ease of use to rank websites in accordance with what people want to see.

Here are three very important things to consider when designing your website to increase your Houston SEO Rankings:

The Structure of Your Site:

In order for it to be possible for Google to scan and index your website, each page must be properly structured, meaning that each of your pages has consistent headings and subheadings, as well as consistent titles on each page. Your webpage should also have page-specific navigation, including pathways in and out of all pages within your website. If you want to know if you are doing it right, keep in mind that Google is scanning to see how readable it is to the reader. If a human would be able to to easily navigate your website, you are on the right track.

Readable URLs

When naming your website URLs, making them something readable with words related to your Houston SEO keywords. When Google scans your website, it interprets the data in a way that is readable to humans. Google and other search engines prefer URLs containing readable words rather than numbers or symbols. By using your Houston SEO keywords within the URL (known as ‘slugs’) of your website, you will increase the likelihood of your Houston SEO rankings improving.

An example of a readable URL is pagename.com/page-keywords rather than pagename.com/82723%483

This is also an ample opportunity to implement your keywords that are not easily integrated anywhere else, like into a sentence or caption on a photo.

Mobile Optimization

With the majority of Americans using a smart phone to access the internet, it is imperative that your website is mobile responsive. This directly affects your Houston SEO Google ranking. If you have an older website or use a template that hasn’t been updated to a mobile-optimized version, you will need to ensure that this is done immediately. If you aren’t sure whether or not your website is mobile optimized, ask a Houston web design professional for guidance. If your page is not mobile optimized, you will lose ranking to those websites that are.

Note: Google introduced mobile-friendly page ranking in April 2015. If your website has not been updated since that time, chances are your website is not mobile optimized.

For your business in Houston, web design is the foundation of your SEO strategy. Ensuring that your website is designed correctly will significantly impact your Houston SEO. Many people choose to hire professional Houston web design companies to make sure that they are starting strong when building an online presence. IOM Partners of Houston is glad to provide a quote for your Houston web design and Houston SEO services to make sure you are on your way to success.

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