If you’ve been in business for a long time, chances are you relied on newspaper ads, mailers, and the phone book to drive sales. However, due to the staggering growth of internet users, things like the Yellow Pages and print ads are becoming obsolete. This means not having a digital marketing strategy can make or break your business.
According to Google search statistics, Google now processes 40,000 search queries every second. That means 3.5 billion searches every day. Less and less people are relying on traditional advertising and are now finding that the internet is generating most of their leads.
What Do I Need To Get Started?
In order to create a complete digital marketing strategy, think about the type of advertising you have done in the past and translate that into a digital medium. For example, GoogleBiz and other online business directories are the new “phone book,” social media is the new word-of-mouth, and e-mail lists are the new mailers. Just these three simple transitions can help start your online presence off on the right foot. However, one of the most important parts of your digital marketing strategy will be your SEO.
What is SEO?
SEO is short for “Search Engine Optimization” which is a process of making it so your website ranks high on search engines like Google or Bing, making it so that people are more likely to click on your website than any other website. Search Engine Optimization is a multifaced strategy which relies on everything from the design of your website to inbound links to presence on social media to be effective. While SEO can be complicated, it can be summed up by saying that search engines want to know what people want to see. By having a complete digital marketing strategy and strong online web presence, Google will see your business as “relevant” and this increases the likelihood of your website ranking higher.
How Can I Get Help?
If you are struggling to create a digital marketing strategy, there are many resources to help you get started. Offline, there are business networking groups and workshops at community centers and libraries that are geared towards getting your business online. However, one of the best ways for you to dive right in is to go to Google and start searching. Not only will you have thousands upon thousands of sources to refer to, you will see first hand how Google works and how you, as a consumer, uses search terms.
Getting your website on search engines and beginning to build an online presence that reflects in sales can be a tedious process but it is not impossible. If you are not a tech-savvy person, hiring a Houston SEO professional may be your best bet. At IOM Partners, we are committed to helping small business achieve their online goals, from Houston web design to SEO services. Contact us today to find out how our business can help your business!