Houston Bing SEO Services
All website owners want their site to be easily found online. To do that, the site has to be visible to search engines. While most sites are already well-optimized for Google, there is a benefit to optimizing for Bing as well. Bing alone commands over 17% of the U.S. search engine marketshare, but it has also entered into a partnership with Yahoo! in which Bing powers Yahoo! searches. When you combine Bing marketshare with Yahoo! marketshare, the total is nearly 30% of the U.S. market.
Would you knowingly make the decision to ignore 30% of your customers?
Probably not, which is exactly why you should optimize your site for Bing searches. Depending on your customer demographic and their search habits, that number could actually be even higher. The majority of Bing users are over 45 and use Internet Explorer, which means they’re using Bing as their default search engine to power their searches. If your customers fit into this age bracket, it’s definitely worth your while to optimize your site for Bing.
The good news is, you can optimize for both Google and Bing (and Yahoo!) without sacrificing your rankings with either search engine and the Houston Bing SEO experts at IOM Partners can help you do that.
What You Need To Know About Houston Bing SEO
Both Google and Bing rely on high-quality content, smart use of keywords, linking techniques and properly coded websites. The difference is where those keywords are placed and which ones are used. Since Bing dominates a smaller portion of the search market, keywords that might not rank well on Google may rank very well on Bing. This means you can use a wider variety of keywords on your site than you might otherwise attempt.
When you think about it that way, there’s no reason NOT to optimize for Bing. You can reach a broader audience, use more keywords, rank on Yahoo! as well as Bing and not interfere with your Houston Google SEO strategies.
Houston Bing SEO Strategies
We use many Houston Bing SEO strategies at IOM Partners. All of them follow the latest SEO guidelines and focus on earning you organic results. Here are a few ways we do that:
- Create Great Content. Our SEO copywriters can help you create great content that people want to read. The quality of your content is hugely important to ranking well on any search engine, including Bing. Copied or duplicate content won’t help your rankings and could even lower them. If you need help brainstorming ideas for content, we can help with that too.
- Use the Right Keywords. Using the keywords that users are searching for remains a vitally important Houston Bing SEO strategy. To figure out what those keywords are, our Houston Bing SEO team will research which keywords are being used to find your site (as well as your competitors’ sites). Then we’ll make sure those keywords are placed in strategic locations, like the title tags, page titles and meta descriptions, to ensure Bing is able to easily index the site for those keywords.
- Organize Your Site. A well-organized site is easier for Bing crawlers to find and index. We’ll make sure everything is organized, labeled and indexed properly on your site, including your Site Map, images, even videos.
- Earn Your Links. Think of links as recommendations. The more people that share your content, the more backlinks that creates to your site. Bing notices these shares and will reward sites that have a proven track record of these “recommendations”. How do you earn links? By creating content and providing information that your site visitors find valuable and want to share with others.
Don’t worry if this all sounds too complicated. The Houston Bing SEO experts at IOM Partners can handle the entire process for you from start to finish. We’ll even monitor for results afterwards and make adjustments if needed.
Are Your Ready To Rank On Bing?
If you’re ready to start ranking on Bing, contact us. We’re looking forward to learning more about your business and helping you get noticed online!