Houston Search Engine Marketing (SEM)
Houston search engine marketing (SEM) is an effective way to drive traffic to your website without a lot of upfront cost. Based on a Houston PPC (Pay Per Click) SEO model of operation, you only pay for this type of search engine marketing when your ad is clicked by a user.
SEM can be a smart addition to an organic SEO strategy and is worth a look if you’ve never tried it before.
SEM is Not the Same as SEO
Most of what we see and hear about increasing internet visibility focuses on SEO – search engine optimization. This is the process of creating relevant and high-quality content based on keywords and key phrases to boost a website’s search engine rankings naturally. That isn’t SEM.
SEM or search engine marketing refers to paid search activities. It’s sometimes called Houston PPC (Pay Per Click) SEO or PPC or Cost-Per-Click (CPC). The idea behind SEM is to gain web traffic by purchasing ads on search engines. These are those small ads you see along the right hand side of the results on a search page or in the shaded box above the search results.
How Houston Search Engine Marketing Works
SEM is an effective way to draw attention to your site if you aren’t ranking well with the search engines. Similar to search engine optimization, Houston search engine marketing relies on keywords and phrases placed within the ad text to entice consumers to click through and visit your website. The most well-known platform for PPC advertising is Google AdWords, which outperforms Bing Ads in nearly every category.
You’ll be required to set a maximum monthly amount to be used to pay for your ads, but you only pay for the ads when they get clicked on. Once you hit your maximum for the month, click throughs to your site are halted. This gives you complete control over your SEM budget and is what makes Houston search engine marketing a cost-effective digital marketing strategy.
Houston Search Engine Marketing at IOM Partners
42% of Americans look at or read online ads every month. The key is getting YOUR ads noticed. That’s where IOM Partners comes in.
Our Houston search engine marketing process includes:
- Developing a partnership with a search engine, such as Google, Bing or Yahoo
- Helping you select keywords to use in the ads
- Designing and writing the ads
- Helping you decide on which type of search results the ads will be displayed
There are varying levels of specificity with Houston search engine marketing. You can choose to have the ads displayed whenever there is an exact match to your keywords or phrases or make it broader and have the ad displayed whenever one part of your keyword phrase is searched.
As part of our Houston search engine marketing services we can recommend which type of matching and which keywords will work best for your specific goals. Generic keywords tend to have a low click through rate because consumers aren’t quite sure what they want yet. Targeted keywords, on the other hand, have a much higher click through rate because the people searching for them are already interested in the product or service; they just need a compelling reason to choose your site over your competitors’ sites.
Ready to Quickly Increase Your Site Traffic with Houston Search Engine Marketing?
We can help you set up a brand new Houston search engine marketing campaign or analyze the performance of your current campaign and make recommendations for change. To learn more about Houston search engine marketing and how it can help your business quickly gain visibility online, contact IOM Partners today.