Top McAllen Web Design!
One of the deciding factors governing the success or failure of any online venture is an outstanding web design. The look-and-feel of your website, its layout and the color scheme create the first impression of your site and your business within a few seconds of a visitor hitting it in the browser. As numerous online studies, surveys and research have revealed, this first impression had better be a good one or else, a lot of your visitors will go away even before your site gets a chance to introduce them to your business and your products/services.
Our McAllen web design services step in right here. Our specialization is in creating a website design that is highly customized to your company in such a way that it instantly communicates the story of your company/brand and your value proposition to the visitors, while engaging them with a delightful visual appeal. Here at IOM Partners, we subscribe to the philosophy that just as no two businesses can be the same, nor can two web design projects and therefore, we will tailor your project to suit your specifications and requirements perfectly, including the choice of the very content management system – the under-the-hood engine that powers your website. We will work in close consultation with you to make sure that the website we create for you is not only perfectly suited to your current marketing plans but also that it is robust and flexible enough to accommodate your future goals and campaigns.
SEO Friendly and still Easy on the Eyes
Generally speaking, Search Engine Optimization (or SEO – the art and the science of getting free traffic to your website via the search engines) and web design are not good bed-fellows. A single agency having combined SEO and web design skill sets is rare to come by and IOM Partners offers this under one roof.
Easy to Manage Websites
As a seasoned web design agency, we at IOM Partners are fully aware of another pressing need as it relates to business website design – the need for the sites we create to be easily manageable, so as to empower the clients to manage them in-house. It is to meet this need that we often deploy powerful and user-friendly open source content management systems such as WordPress, Joomla and others.
An Overview of Content Management Systems
When we say Content Management System (or CMS, as is popularly known), this term may come out sounding like it is something highly technical and complicated to use. The truth is actually the opposite. A good CMS can actually be a very powerful engine driving your website while staying completely hidden from you, the site owner. In practice, if you don’t go looking for it, you won’t even know that a CMS is powering your website. And yet, when you do need it, it allows you to easily manage every piece of content on your site – text, documents, graphics, images, videos and what have you.
In some cases, web design agencies create a custom CMS in addition to the graphics design. Such a web design practice, however, is not only more expensive and time consuming, but usually it also results into a website/system that is not very easy to use. By contrast, the ready-to-use popular open source CMS platforms are not only free to use but also make it easy for you to manage, maintain and update both – your site design elements as well as the content on your own, using a single, convenient interface. What’s more is, this also eliminates the need to depend upon or to pay a web design agency to make updates to your site. One more strong advantage of a CMS is the convenience of being able to update your site from anywhere with nothing more than a web browser and an Internet connection.
Expert WordPress Web Design Services in McAllen
At IOM Partners, we strongly believe that the maintenance of your website should not be a difficult task and therefore, our McAllen WordPress web design service has been crafted to build easy to maintain websites. WordPress is easily the most popular open source web design and CMS software in the world today. Its easy of use gives you the power to manage and update your site on your own, so that you are not forced to depend upon costly outside resources to make minor updates and modifications to your website like changing produce specs, pictures and prices etc. According to an estimate, over 58 million websites are powered by WordPress today – that is close to 16% of all websites in the world!
At IOM Partners, we also understand that in a typical business environment, the technology budgets are usually tight, making it desirable for you to have the ability to manage and update your site in-house, in an easy to use manner. This is precisely what our McAllen WordPress web design service offers. We work in close consultation with you to create an easy to manage WordPress website that meets your business objectives and fulfills the requirements of your visitors and customers.
Some of the top reasons for the massive popularity of the WordPress CMS are as follows:
- Free and open source software, so easily affordable
- Extremely easy to use
- Convenient access from anywhere making updates quick and easy
- Fully customizable
- Provides total control to website owners
- Over 25,000 free plugins available
- Has multi-user capability
Expert Joomla Web Design Services in McAllen
Joomla is another very popular CMS that comes quite close to WordPress in terms of features. Designed to be very easy to use, Joomla also happens to be the second most popular open source CMS.
Creating a McAllen Joomla web design meeting your exact requirements is another specialty offered by IOM Partners. We do not try to up-sell or over-sell and so, if your web design project does not really need an expensive custom CMS, we won’t force you into it. Our ultimate aim is to build a custom website that best meets your business requirements, period. In other words, we do not aim to cadge the maximum budget out of you.
Some of the major advantages of the Joomla CMS are as follows:
Created in 2005, the Joomla CMS has been downloaded more than 30 million times since March 2012.
The Joomla CMS derives its power mainly from the massive number of extensions that are available for it. The types of Joomla extensions available include templates, modules, plugins, components, languages etc. You can choose any number and combination of extensions for your website. The real beauty of Joomla lies in the fact that it handles the design aspects of your website independently from the CMS, allowing you the freedom to alter the look of the site at will, while using the same content.
You can use IOM Partner’s McAllen Joomla web design service for creating any type of web applications such as standard websites, responsive web apps and sites, online publication, e-commerce etc. You can use our Joomla web design service regardless of whether you are an individual blog publisher or a fortune 500 company, or a business of any size in between.
Because Joomla is an open source software that is free to use, it provides a major cost-saving advantage. This cost advantage is further enhanced by Joomla’s ease of use, making it possible for you to manage and update your site on your own, without having to pay an outside agency.
Mobile and Responsive Web Design in McAllen, TX
Given the already massive – and still growing – user-base of smartphones, tablets and other mobile access devices today, it is imperative for your site to be mobile-friendly and responsive. If it is not, you are losing sales, revenues and customers. With the easy availability of the Internet via mobile devices, customers have come to expect instant availability of the information they need on a device of their choice too. If your site is not responsive and your visitors fail to find what they need there, they will simply go away, hit one of your competitors’ site and transact their business there.
Market research and studies have revealed that as many as 67% of the visitors are more likely to buy from mobile-friendly sites.
According to a Google study, a massive 96% of users have visited at lease one website that was not mobile-friendly, and some 48% of these users reported feeling annoyed and frustrated by the experience.
That brings us to an all-important bottom line issue: can you afford risking the annoyance or even loss of your present and future customers? If not, IOM Partners is here to help. Our McAllen mobile web development team can build you a mobile-friendly website that your visitors can access from any device, to find what they need, with ease and convenience.
More than a Great Web Design is Needed for Success
Regardless of how well your mobile-friendly website is designed, ‘if you build it, they’ll come’ is not true, right? And so, it would take a good amount of effective marketing and promotion to attract traffic and get sales via your website. This, again, is where IOM Partners is your buddy. With the powerful combination of web design, development and marketing skills, our teams will help you create and launch your McAllen mobile website that not only meets your current and future requirements, but also is marketed and promoted most effectively and beneficially.
Following the successful launch of your mobile website, factors like customer feedback and findings from traffic analysis may make it desirable to create and offer additional mobile applications in order to expand the online reach of your brand and to provide new and unique solutions to your customers. This being the case, IOM Partners is also here to help you with our services for iPhone mobile app development, iOS mobile app development, iPad mobile app development and Android mobile app development.