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IOM Partners’ Blog – Website Design, Web Development & SEO

Black Hat SEO – What It Is and Why You Should Avoid It

Everyone knows that search engines are the #1 way to get business referrals online, and everyone wants that coveted number-one spot on Google, Bing, and Yahoo. To obtain that spot, some people employ what is known as “black hat” techniques. These techniques, which although may go undetected for a short amount of time by search engines, are sure to get you blacklisted by search engines, removing your website from the top referral tool on the internet. What is Black Hat SEO? Black Hat SEO, simply put, are SEO techniques that go against search engine policy due to the way that they are used to manipulate the system. If a search engine knows that you are employing black hat techniques, your website has a high change of getting ‘kicked off’ search engines entirely and permanently. Examples of Black Hat SEO Techniques that may seem harmless, but should be avoided: Keyword Stuffing Keyword stuffing is repeating multiple keywords into your content to…

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Houston SEO, Houston Web Design, Venture Capital, VC Funding by IOM Partners of Houston, TX
Venture Capital? Why not just leverage yourself and your resources effectively?! Make “Leverage” your favorite word. A rant from someone that knows.

There are benefits to Venture Capital (VC) funding.  There are great benefits in being acquainted with Venture Capitalists.  I, personally, just try to be good with people in general but try to make sure that I hang out with people that have ideas as well as investment capital and drive.  The issue with VC funding is that you put yourself in the mindset that you need Venture Capital as well as the allure of the feeling of being a mover and a shaker. Do you love what you do?  Do you believe in yourself? Here’s the key to everything else, business-wise: If you cared, you’d do it. If you were going to do it, you’d already have been doing it. Nobody cares about your reasons for not performing. Nobody wants to invest in things that won’t make them money. People live on their own schedule.  Their schedule and life is not your schedule and life and you quickly figure out…

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REAL Organic SEO & SEO Web Design Guide by IOM Partners of Houston, TX
What can I do to rank my own website on a budget? Practical SEO Guide to great SEO Web Design for Do-It-Yourselfers! By IOM Partners of Houston, TX

What can I do to rank my own website on a budget? THIS IS A GUIDE FOR DO-IT-YOURSELFERS TO ACHIEVE HIGH LOCAL AND ORGANIC SEO RESULTS FOR THEIR WEB DESIGN!  NOT JUST FOR HOUSTON, TX PEOPLE! Practical Organic SEO Guide for Do-It-Yourselfers!  IOM Partners of Houston, TX If you’re like me, you get tired of waiting on people to do things that they promise, once you get through the already deep enough of finding someone that actually possesses the capabilities you’re looking for, whether that is building a mobile app, designing your website, or getting you top-ranked in Search Engines like Google.  Notice that I am currently leaving Bing and Yahoo out of the equation.  At it is, now, the traffic-flow from these websites is next to dead so benchmark off of the hard stuff.  If I were a scumbag, I’d show up at your place and show you by Bing and Yahoo results.  I’m not into wasting my time…

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WP-Types for Houston Web Design and Houston SEO with WordPress
Create POWERFUL WordPress websites using WP-Types (Custom Post Types) without having to know any (much) programming!

WP-Types, a GREAT plugin for designing powerful WordPress websites without having to be a programmer! Are you a web designer or maybe even a great programmer and need to create something more than just the standard WordPress website but don’t have the experience or maybe just the time (hell, maybe you just don’t feel like it) to do a bunch of custom code)? I am HAPPY to blog about this GREAT plugin for WordPress that allows you to build web applications, portals, social networks, and pretty much anything else you can imagine using WordPress and some intelligent form builders straight from WordPress. Did I mention that you need nothing more than WordPress and, obviously, the Web browser in which you are administering your site. WP-TYPES is now my most favorite of new tools, aside from possibly Gravity Forms, Yoast SEO, and Visual Composer. Basically, you first create a “Custom Post Type” using “Types”. Today, I worked on a project that a…

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Google Penguin 3.0 Houston Web Design Houston SEO
Website losing traffic or disappear from the web? Did Google Penguin get you?

Here’s a quick-start guide to getting yourself out of trouble with Google. IOM Partners of Houston, TX specializes and lives off of Houston Web Design and Houston SEO.  If you do a lot of business online like we do, you might have recently felt what I can only relate possibly to the feeling of loss of life.  It was Google’s New Penguin 3.0 Algorithm release.  It’s actually still rolling out so a lot of people are experiencing off-the-wall catastrophic losses, even losing entire businesses in very bad ways.  The SEO game is a very fickle game to begin with.  As I, myself, make a full-time living for myself doing this, it’s inexplicably crazy. Who was affected by Penguin 3.0? Penguin 3.0 was released October 17, 2014.  This was the first Google Penguin update in over a year and, with this release, webmasters everywhere were looking both at the benefits to their site that they would see as they had cleaned up…

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Houston Website Design
PhoneGap for Multi-Platform Native Mobile App Development

PhoneGap for Multi-Platform Native Mobile App Development – Android, iOS (iPhone & iPad) PhoneGap has been around for a while as a development platform but it’s been recently that larger native mobile app requirements and mobile web development is being using PhoneGap.  We’re definitely a strong advocate and an early adopter of it, ourselves!  Traditionally, native mobile application development for Android and iOS (iPhones & iPads) has been done with separate code-bases requiring much larger teams and higher costs as it was necessary to be an expert in the separate languages that each was based on. PhoneGap came along and changed all of that and has enabled Web developers to be able to jump into native mobile app development without having to completely learn all-new programming languages in a competitive enough industry where true domain-expertise is absolutely a requirement. Existing technologies, especially WordPress, are building some amazing core connectors to even take the web-services development requirement out of the equation to a…

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Houston Website Design
Comparing PPC (Pay Per Click) Advertising and Organic SEO

PPC (Pay Per Click) Advertising and Organic SEO If you’re trying to increase your business online, you might be thinking of spending a little more time and money on your online marketing, especially either with Google Ads or doing traditional SEO.  From experience, this is a very tricky game and you have to be precise because the wrong thing can cause you a lot of pain in the form of loss of money and time as well as the possibility of trying the wrong “tricks” and being penalized by Google. PPC (Pay Per Click Advertising) I love Google so I hope Google doesn’t get mad at us for saying this but Pay Per Click advertising just cost us about $1,000.00 in a recent test-run and yielded no results.  I think we got a total of about 10 clicks and half of those very poor results, including people soliciting us.  Basically we paid for people to try to sell us things…

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Houston Website Design
Redesign of Hammers & Shields

Recently, we redesigned Hammers & Shields, the only Social & Professional network FOR and BY Veterans that spans both the web and native mobile universe, including a native Android Mobile App as well as native iOS Mobile Apps for both iPhone & iPads!  This new website will connect Veterans, Veteran Businesses, and those that advocate them by bringing them all together in one secure and private place dedicated to Veterans.  We created everything ourselves including the web design and mobile app development.  IOM Partners is located in Houston, TX and specializes in Houston Web Design and Houston SEO but also works with clients from around the rest of the country!  Visit us online at https://iomhouston.com/, call us at (832) 215-9253, or visit us at 1121 Delano, Houston, TX 77063.  Thank you so much for the support!

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Houston Website Design
Doing business in Mexico? Make it official with GiroLegal!

  GiroLegal (http://girolegal.com/) was a dream just months ago!  Our client came to us with the challenge of creating a “prototype” of a portal where Mexican business owners can carry out their business registrations, legal documentations, and access an on-demand legal library!  We said NO PROBLEM and built GiroLegal.com!  GiroLegal was built on WordPress and takes the Mexican business owner from A-Z, expediting and officially processing their company formations, documents, etc. all the way through the Federal Government, throughout Mexico!  The website was done in Spanish which is no problem because IOM Partners is a multilingual and multinational agency!  Thank you for the great project, GiroLegal!

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IOM Partners of Houston, TX - Houston Web Design and Houston SEO Experts
4 Reasons Why Your Website Should Go Mobile

IOM Partners, Houston Texas, specializes in mobile application and mobile web design and development. Most business owners now understand the importance of online marketing, but as the majority of traffic shifts to  mobile websites, businesses of all sizes need to understand the significance and benefits of mobile websites.  Let’s examine why your WEBSITE needs to be responsive for viewing on mobile devices. Simply, why should your website “Go Mobile?” Reason 1: Google has an index for mobile content. Google has a separate index for mobile content, and for now, it is less competitive than the traditional web. Also, when users head strait to Google on a smartphone or tablet, the mobile index results are given page rank priority. Moral of the story: Your website is more visible for searches on mobile devices. Reason 2: User Experience Your regular website is not going to make the cut on mobile devices. There is a limit to the amount of display space (resolution)…

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5 Ways a Mobile App Can Benefit Your Houston Business

Houston businesses have come into understanding the importance of an online presence and marketing efforts. Now, as more e-commerce, browsing, and searching than ever occurs on mobile devices, mobile design and marketing is on the radar for most small-medium businesses. However, with the endless possibilities of mobile apps, its hard to visualize how an app can benefit a business. Here are 5 ways any business can reap the rewards of their own mobile application. 1. Ease communication between your business, and your customers. Great apps allow customers to contact your business directly. Sure, they could head to a search engine or yellow pages and find your phone number, or they could open your app and click the “Call Us” button. If they want to share your posts, menu, items etc, they can head strait for the share button on your app. 2. Increase customer interaction and loyalty through specials, coupons, and loyalty programs. Houston Businesses can send coupons, or notifications…

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