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Houston SEO, Houston Web Design, Venture Capital, VC Funding by IOM Partners of Houston, TX
Venture Capital? Why not just leverage yourself and your resources effectively?! Make “Leverage” your favorite word. A rant from someone that knows.

There are benefits to Venture Capital (VC) funding.  There are great benefits in being acquainted with Venture Capitalists.  I, personally, just try to be good with people in general but try to make sure that I hang out with people that have ideas as well as investment capital and drive.  The issue with VC funding is that you put yourself in the mindset that you need Venture Capital as well as the allure of the feeling of being a mover and a shaker.

Do you love what you do?  Do you believe in yourself?

Here’s the key to everything else, business-wise:

  • If you cared, you’d do it.
  • If you were going to do it, you’d already have been doing it.
  • Nobody cares about your reasons for not performing.
  • Nobody wants to invest in things that won’t make them money.
  • People live on their own schedule.  Their schedule and life is not your schedule and life and you quickly figure out that you might not have been as big of a priority to the VC as you thought you were.  That’s not an evil or negative thing.  It just means that person got where they were, generally, required being connected, talented, and having a legitimate talent or skill, themselves, that they proved they were uniquely the best at and are likely busy doing other things that made them a potential VC for you in the first place!  Their persona, innovation, market-share, and leverages of various types made the forces of the universe respond positively and allow them the fruits of this.  It’s not that hard and is deathly necessary in order for you to succeed.  Learn to tell the world about yourself but keep evolving, creating, proving, and defining for the sake of doing it and the money will come.
  • Feel like you need success like you feel like you have to breathe.

Maybe not all of us were born into wealth but that’s not an excuse.  The key is to use what you have as effectively as possible.

Here’s my point:  Do you want to dance and pretend and wait or do you want to count on yourself, the thing you can absolutely best measure on this planet?

In my experience, a little research, a real talent, a solid product, a good reputation, and a little press go a LONG WAY.


Make a list of excuses as to why you’re not succeeding.  I say this because if you’re not doing it, you’ve made some sort of allowance or excuse.  You prevented yourself.  Once you come to this realization, a little bit of “keeping it real” goes a long way.  You might say, “I’m not a technology person.  I have no idea how to market myself online or I don’t have the time.”  That’s understandable but I will tell you that a little bit of discipline and research goes a long way in the online world, especially if you’re NOT in the online marketing/SEO service-provider space, as we are.

Once we realized that we were beating out talented people in Houston with our SEO, generating on average 2-3 leads a day for projects ranging from $1k-$5k each on average, we moved into other markets to see how much easier it would be, then, to move into other spaces.  We found that, though we were young and/or nonexistent in their space and decided to take on the Finance/Loans industry with a lot less money than them, we were able to move very agile and with some good writing, some good Social Signals, some localization, and some credible design, that we were able to very easily establish market positioning and start making money from a HUGE industry that we really had no participation or brick-and-mortar operation but people were hugely engaging people.  So much so that we had our first buyout offer within 4 months (which we turned down).

You can go the VC route but unless you’re us, competing against other talented SEO and online marketing people, you’re competing against a lot of people whose online presence is basically a “brochure” that is doing no work for them unless they physically meet someone with a card or brochure to the person and then the person manually goes and looks at that website.  Seems like it might be much easier and more realistic, now, right?

Take advantage of that.  You have a good business and are a talented person.  As Donald Trump once said, “If you don’t took your own horn, yourself, nobody is going to toot it for you”.  It takes very little to not have to go and find VC, waste time doing it, get into the BS world of it, and then find that your business hurt because you weren’t conducting the most important act of all when it comes to your business – DOING BUSINESS!

Of course, this is what I do for a living but that doesn’t mean I can’t have a plug.  IOM Partners of Houston, TX specializes in Houston Web Design and Houston SEO that is effective in impact, cost, and the fact that our work really actually works and works in a timely manner and it works ESPECIALLY well for companies that are likely not yours and do not specialize in this sort of thing.  Here’s the beautiful thing:  Venture Capitalists invest in companies that make money.  Of course they do!  But that means that they also TAKE money from companies that make money.  Do you believe in yourself?  If you were making money on your own, would you just give your company away?

Don’t give your company away.  Make money with it.  That’s the reason you went into business, right?  Or are you getting some types of trophies and awards that I’m missing out on?  It doesn’t take much.  It’s free to talk to us.  Give us a shout and we’ll give you some ideas!

Google Penguin 3.0 Houston Web Design Houston SEO
Website losing traffic or disappear from the web? Did Google Penguin get you?

Here’s a quick-start guide to getting yourself out of trouble with Google.

IOM Partners of Houston, TX specializes and lives off of Houston Web Design and Houston SEO.  If you do a lot of business online like we do, you might have recently felt what I can only relate possibly to the feeling of loss of life.  It was Google’s New Penguin 3.0 Algorithm release.  It’s actually still rolling out so a lot of people are experiencing off-the-wall catastrophic losses, even losing entire businesses in very bad ways.  The SEO game is a very fickle game to begin with.  As I, myself, make a full-time living for myself doing this, it’s inexplicably crazy.

Who was affected by Penguin 3.0?

Penguin 3.0 was released October 17, 2014.  This was the first Google Penguin update in over a year and, with this release, webmasters everywhere were looking both at the benefits to their site that they would see as they had cleaned up their act online as well as the detriment their behavior could have caused over the last year or so.

  • Link profiles were cleaned up.
  • People got VERY familiar with the Google Disavow tool.
  • People stopped building spammy links and started paying more attention to overall quality.
  • People waited and watched.

It’s estimated that about 3.7% of English-speaking websites were hit and it is known that this Penguin algorithm is still rolling out across the world and will continue to do so for the next few weeks.

What makes it even harder for webmasters to measure the impact of this algorithm update is that Google actually released two other algorithm updates including another Panda release as well as one called “Pirate”, focused on Software & Media Piracy.

How do I know if I was hit with a penalty?

  • Do you generally track keywords you compete for or are you just a light web-business person?  If you noticed huge losses in traffic in the form of new leads or you track your targeted keywords avidly, you likely noticed a huge loss in traffic.  This is a light/algorithmic penalty.
  • If you login to your Google Webmaster Tools account, there could be a notice from Google, themselves, telling you “Hey, we’re taking you off the web until you stop screwing around”.

What did I do wrong to where I got hit with this algorithmic update?

SEO has been a goldmine and a tombstone for many people, that’s for certain.  Blackhat SEO is running rampant as is the mainstream-version of what we used to call “hacking”.  I’ve seen sites take a year to rank for minimal terms.  I’ve seen impossible results achieved in less than a month.  Different books.  Different tricks.  Therein lies the core of where you went wrong, doing these tricks.

  • Did you buy a lot of links from someone?
  • Did you do countless likes and Social Network shares?
  • Did you write cheap content or just do none at all and rely on “Fiverr Gigs” to get SEO results?
  • There are many other things you could have done wrong that worked REALLY well before.
  • The core of the SEO hellhole, now, is that too many people “tried to do SEO”.  Trying to alter the impression as to the value of your website in ANY form or fashion is considered bad-juju by Google.
  • Google WANTS you to not do well and get wise to SEO.  Otherwise, why would anyone pay for their ads?

How do I fix my website after being penalized by Google?

So you got caught.  No big deal.  Your biggest enemy will be the time that it takes for you to come back to the world of being visible on the Web.  That’s because you first need to clean up your act and then wait until Google feels like dealing with you again.

  • Don’t buy bulk links and try to bully the internet.  The Engineers behind the internet are the smart ones that got mad when the idiot jocks cheated off of them in high-school and college and got by without any sort of real effort.  They’re not paying bullies back by making the Web better for people that actually try to contribute to it.  CREATE CONTENT THAT PEOPLE REALLY WANT TO KNOW ABOUT.
  • The web is more and more getting to be about authoritative publishing, meaning that true authorities that contribute to a field or art and really educate others on it are the ones that are quickly gaining in their niches.
  • Write good, long, and educational content.  Starting an online pharmacy site?  That’s great!  You are not the first.  That doesn’t mean that you can’t still be the best.  Are you trying to get people to your penis-enlarger pill directly or are you offering them some authoritative information on aspects of erectile dysfunction, leading them to other authoritative and useful sources of information for the subject and creating a stronger “Web” of interconnected resources?  There’s a HUGE difference.  YES, YOUR CONTENT HAS TO BE UNIQUE AND IT NEEDS TO BE IMPORTANT AND UNIQUELY USEFUL.  I equate this to people lying on their employment applications and resumes when they’re asked about their professional experience.  The web knows when you’re BS’ing and it doesn’t like it.
  • If you’re really going to play the game, connect with other authors.  You don’t need 1,000 crappy links.  You need 4-5 per month that are really strong.  Of course, there are ethical and effective ways of meeting new people that have this type of credibility.  Nothing wrong with that.  You just really do need to get people to “Like” you.
  • Look into removing bad links from irrelevant sites.  To do so, you will need to get a list of the bad links using a service like Ahrefs.com or MajesticSEO.com, contacting the webmasters to see if they will remove the bad link, and then using Google’s “Disavow Tool” to get them to consider removing these links for you.  This should be your last result as you have to prove you did some leg-work, first, to get Google to take this manual action.
  • Good things take time.  Don’t put all of your eggs in one basket.  Diversify the way you market yourself.
  • Build your brand.  From hereon, the Web is putting importance on branding, for sure.

I’m not saying don’t do any of your old tricks but if it sounds too good to be true, it probably is.  Automated SEO software is garbage.  You need good writing and interest or at least the implication of interest and expertise on the subject.

If you don’t have the time or interest to do your own writing (completely understandable), hire professional writers to help you.  There is such a thing as ethical link-building and ethical SEO.

IOM Partners of Houston, TX specializes in Organic White-Hat SEO and Web Design.  If you have any questions, don’t hesitate to reach out to us so that we can look and see how we can help you!

Houston Website Design
Redesign of Hammers & Shields

Recently, we redesigned Hammers & Shields, the only Social & Professional network FOR and BY Veterans that spans both the web and native mobile universe, including a native Android Mobile App as well as native iOS Mobile Apps for both iPhone & iPads!  This new website will connect Veterans, Veteran Businesses, and those that advocate them by bringing them all together in one secure and private place dedicated to Veterans.  We created everything ourselves including the web design and mobile app development.  IOM Partners is located in Houston, TX and specializes in Houston Web Design and Houston SEO but also works with clients from around the rest of the country!  Visit us online at https://iomhouston.com/, call us at (832) 215-9253, or visit us at 1121 Delano, Houston, TX 77063.  Thank you so much for the support!