Venture Capital? Why not just leverage yourself and your resources effectively?! Make “Leverage” your favorite word. A rant from someone that knows.
There are benefits to Venture Capital (VC) funding. There are great benefits in being acquainted with Venture Capitalists. I, personally, just try to be good with people in general but try to make sure that I hang out with people that have ideas as well as investment capital and drive. The issue with VC funding is that you put yourself in the mindset that you need Venture Capital as well as the allure of the feeling of being a mover and a shaker.
Do you love what you do? Do you believe in yourself?
Here’s the key to everything else, business-wise:
- If you cared, you’d do it.
- If you were going to do it, you’d already have been doing it.
- Nobody cares about your reasons for not performing.
- Nobody wants to invest in things that won’t make them money.
- People live on their own schedule. Their schedule and life is not your schedule and life and you quickly figure out that you might not have been as big of a priority to the VC as you thought you were. That’s not an evil or negative thing. It just means that person got where they were, generally, required being connected, talented, and having a legitimate talent or skill, themselves, that they proved they were uniquely the best at and are likely busy doing other things that made them a potential VC for you in the first place! Their persona, innovation, market-share, and leverages of various types made the forces of the universe respond positively and allow them the fruits of this. It’s not that hard and is deathly necessary in order for you to succeed. Learn to tell the world about yourself but keep evolving, creating, proving, and defining for the sake of doing it and the money will come.
- Feel like you need success like you feel like you have to breathe.
Maybe not all of us were born into wealth but that’s not an excuse. The key is to use what you have as effectively as possible.
Here’s my point: Do you want to dance and pretend and wait or do you want to count on yourself, the thing you can absolutely best measure on this planet?
In my experience, a little research, a real talent, a solid product, a good reputation, and a little press go a LONG WAY.
HERE IS MY POINT:
Make a list of excuses as to why you’re not succeeding. I say this because if you’re not doing it, you’ve made some sort of allowance or excuse. You prevented yourself. Once you come to this realization, a little bit of “keeping it real” goes a long way. You might say, “I’m not a technology person. I have no idea how to market myself online or I don’t have the time.” That’s understandable but I will tell you that a little bit of discipline and research goes a long way in the online world, especially if you’re NOT in the online marketing/SEO service-provider space, as we are.
Once we realized that we were beating out talented people in Houston with our SEO, generating on average 2-3 leads a day for projects ranging from $1k-$5k each on average, we moved into other markets to see how much easier it would be, then, to move into other spaces. We found that, though we were young and/or nonexistent in their space and decided to take on the Finance/Loans industry with a lot less money than them, we were able to move very agile and with some good writing, some good Social Signals, some localization, and some credible design, that we were able to very easily establish market positioning and start making money from a HUGE industry that we really had no participation or brick-and-mortar operation but people were hugely engaging people. So much so that we had our first buyout offer within 4 months (which we turned down).
You can go the VC route but unless you’re us, competing against other talented SEO and online marketing people, you’re competing against a lot of people whose online presence is basically a “brochure” that is doing no work for them unless they physically meet someone with a card or brochure to the person and then the person manually goes and looks at that website. Seems like it might be much easier and more realistic, now, right?
Take advantage of that. You have a good business and are a talented person. As Donald Trump once said, “If you don’t took your own horn, yourself, nobody is going to toot it for you”. It takes very little to not have to go and find VC, waste time doing it, get into the BS world of it, and then find that your business hurt because you weren’t conducting the most important act of all when it comes to your business – DOING BUSINESS!
Of course, this is what I do for a living but that doesn’t mean I can’t have a plug. IOM Partners of Houston, TX specializes in Houston Web Design and Houston SEO that is effective in impact, cost, and the fact that our work really actually works and works in a timely manner and it works ESPECIALLY well for companies that are likely not yours and do not specialize in this sort of thing. Here’s the beautiful thing: Venture Capitalists invest in companies that make money. Of course they do! But that means that they also TAKE money from companies that make money. Do you believe in yourself? If you were making money on your own, would you just give your company away?
Don’t give your company away. Make money with it. That’s the reason you went into business, right? Or are you getting some types of trophies and awards that I’m missing out on? It doesn’t take much. It’s free to talk to us. Give us a shout and we’ll give you some ideas!